About Me  

Independent Digital Business Consultancy

I work with businesses that really want to prosper in every sense of the word, those of you seeking more genuine personal fulfilment from where you invest so much of your precious life and to contribute something greatly beneficial for others.

If you are ready to fully take control and of your business and your life in harmony, gain clarity on what success really means for you invest in owning the responsibility of creating more joy and success in your business it would be my honour to help you achieve everything you desire and deserve!

My Mission

Creating Abundance in Every Form

My mission is to help my clients find the perfect balance in creating as much joy and fulfilment in their hearts and lives as money in their bank accounts and to help you manifest through your businesses something that you feel incredibly proud to put out into the world in the true and certain knowledge that you are greatly benefiting both yourself and your customers.

In whichever way uniquely suits you and your circumstances I will help you build all the knowledge and understanding needed to guide your business to where and what you really want it to be to support your ideal life.

Sally Kelly Waterfall Profile

My Background

With almost 2 decades of experience in user and conversion focused digital marketing, sales, customer experience and advocacy and a full spectrum of experience across the entire customer journey I have managed marketing spends of up to half a million per year working with all manner of businesses from start ups to national franchises and large international corporations.

I consistently overdeliver for those in my care producing effective strategies with tracked and proven ROI. I am highly experienced, adept and intuitive in regards to fine tuning your brand’s vision, identifying the audiences that will resonate most with you and communicating through intelligent user and customer experiences.

I specialise in humanising the digital world and bringing it back to the basic grounding of solid branding and user focused platforms and strategies that convert and make people happy.

I cut my teeth in digital as a consultant for a PPC Google Premier Partner quickly becoming skilled at data analysis, conversion tracking, personalising campaigns to niche audiences and improving user experience and optimising websites for conversion to maximise the highest quality leads and ROI. Moving into full service digital agencies expanded and improved my skills and understanding of the wider digital space, including branding, data analytics, digital behavioural psychology, marketing automation, SEO and digital transformation.

Many years consulting within the world of agencies led to disillusionment with agencies inability to offer clients the level of care I feels is needed for genuine success so I set up my own consultancy to honour my own vision and that of my clients.

On a more personal level I am invested and experienced in Afro-Brazilian dance, yoga, meditation, Ayurveda and natural health and blessed to have many beautiful experiences in the holistic and creative worlds alongside my experience of the corporate world which uniquely positions me to be of great help to those of you wanting to use digital marketing tools and methodologies to your advantage in a more intuitive and personal manner than is the norm​.

” It is hard to say what Sally’s strongest asset is, her ability to positively influence a multitude of situations & people or her sheer skill in developing market leading strategies helping others reach their goals “