Branding & Digital Business Strategy
Coaching & Consultancy Services
I blend coaching and consultancy to guide you to uncover for yourself, what you truly want for your life and your business and use that insight as the foundation advise you how to create it. I will help you build and grow a highly intentional business that generates the kind of successful that is most meaningful to you.
Imagine a business that builds your revenue AND happiness simultaneously and fulfils and supports the vision you have of your ideal life whilst being of enormous benefit to your customers!
Together we’ll make sure your brand is clear and consistent, fulfils both yours and your customers needs beautifully and build an intuitive digital marketing roadmap that perfectly aligns with you and your business.
End to End Support Tailored to Your Needs
My approach is to ensure we first get to the root of what you and your business really need so we can be sure you’ll feel genuinely successful when you achieve the goals that you set for yourself. From there I will help you create solid foundations and set out a strategic roadmap to support your entire journey until you are flying and only need to check in now and then to keep on track.
No matter where you are on your journey we can create a strategic plan will will make sure you’re in control of your own destiny and make sure your business works for you and not the other way around!
Complete Clarity
I will help you gain crystal clear clarity and a core understanding of why your brand exists, what you truly want it to fulfil in your life and the lives of your customers. From there we can define who will most naturally resonate with your brand, what they really need and how to elevate and differentiate yourself to stand out in your market and free yourself from any behind the scenes self sabotage:
> Define Your Vision For an Ideal Life
> Identify Strengths & Weaknesses
> Address What Holds You Back
> Develop Life & Health Aligned Goals
> Define Your “WHY” & Brand Story
> Craft Meaningful Brand Guidelines
> Develop a Library of Brand Assets
> Market Research & Analysis
> Identify Perfectly Aligned Audiences & Understand Their Problems
> Create Magnificent Offers
Strong Foundations
To achieve your redefined goals it’s imperative to implement the right foundations, infrastructure, platforms and tracking of your current businesses operations and marketing. Together we will benchmark existing metrics vs where you want to be to set meaningful targets and accurately measure success. I will help you ensure you develop an unshakeable infrastructure for growth:
> Website / SEO / PPC Audits
> Benchmarking & Tracking Audits
> Identify Best & Worst Channels
> Set Up End To End Tracking To CPA
> Measurement & Performance
> User Research & UX Review
> Customer Onboarding & Journey
> Improve Sales Processes & Conversion
> Improve Organisational Processes
> Infrastructure & Marketing Automation
> Intelligent Delegation & Outsourcing
Intuitive Strategy
Once you have a clearly defined vision and brand structure, truly understand your market and audiences and you have powerful foundations to build from, your strategic planning becomes highly intuitive. We will collaboratively develop a step by step roadmap so you can invest your efforts in the most effective, fun, productive and efficient way to take your business to the next level:
> Strategic Digital Marketing Plan
> Develop a Prioritised Roadmap
> Building Your List & Content Plan
> More Intuitive UI & UX
> Increase Online Conversions (CRO)
> Cross-Channel Optimisation
> Customer Life-Cycle Marketing
> User Feedback, Retention & Advocacy
> Data Analysis to Identify Opportunities
> Pivot & Adjust Plan as Necessary
> Recognise & Celebrate All Successes
” Sally is one of the most remarkable people I have come across in my career. She shows real dedication and determination to deliver for her clients and importantly, achieves where others have failed! “
What I Do Best
I seamlessly blend coaching and consultancy as appropriate based on your needs and the needs of your business. I will help you step by step, at your own pace, to create a business that brings you an equal amount of joy and fulfilment as financial reward.
Designing Your Destiny
Choose to upgrade your state of being and identify and leverage your passions, skills and strengths to create your ideal quality of life! Our mind’s are not ‘set’ they’re merely habitualised (mostly unconsciously). You will take back control, understand what success means to you and create conscious habits on your own terms that support your journey.
Building Your Brand
Brand that is so much more than your design and colour palette! Learn how to understand and easily infuse your brand authentically and consistently across your entire organisation, know your market and audiences inside out and communicate more meaningfully so your brand becomes the most powerful marketing tool you have.
Strategic Roadmap
With clarity of mind, vision and brand you will have the right foundations for us to create a clear and intuitive roadmap that will encompass the entire customer journey from lead generation through to customer advocacy prioritising the areas of the digital marketing that will generate you the biggest return so you can intelligently grow your marketing investment incrementally.
Business Processes
Silos of business critical information stored in employee’s heads leaves your business at risk and decreases efficiency, productivity and satisfaction within your teams, customer base and prospects. We will review and create better organisational processes and portals for increased efficiency, improved performance and satisfaction and vast savings of time, money and resources.
Infrastructure & ROI
Your digital platforms form the structural foundations of today’s business operations on every level and must be well thought out, seamlessly connected and automated. Within your roadmap we will review and map out your digital estate and what needs to be added or improved including engagement tracking to monitor, measure and increase your conversion rates, lead quality and ROI.
Sales & Client Advocacy
Instead of endlessly throwing money at trying to generate more leads, together we’ll review if and where your pipelines and customer journeys are broken and fix them to increase your ROI and customer lifetime value and satisfaction. Don’t fall into the trap of having a leaky bucket and needlessly losing your customers to poor sales and account management processes!
Let’s Build a Happy, Healthy, Financially Robust Business That Makes Your Life Better!
No matter what stage of your business you are in it helps to check in with how aligned your direction is with what you actually want – adjusting course is not as scary or difficult as it seems. Once you find real clarity, understanding how your brand will connect with customers in a consistent trustworthy way that delivers ROI becomes so much easier.
Don’t compromise and set off or carry on down a road that you know is not taking you where you want to be or try to find ‘work-life balance’ by exchanging huge amounts of time you don’t enjoy for a little time you do!
Whatever you do, your work is an integral part of your life, not separate from it, so get committed to creating a business that is greatly fulfilling!